Introduction to Search Engine Optimization (SEO) | Learn SEO Basics


What is SEO?

SEOSearch Engine Optimization (SEO) is a process that involves optimizing the website in order to make it Search Engine friendly. The analytical and creative approach is used to improve the website’s search presence on the Search Engines. The primary reason behind SEO is to drive the traffic to the website resulting in the improvement of sales & conversion rate.

The art of SEO lies in understanding the user behavior such as how the user searches for the things and how the Google shows the results for a particular query from the user on search engines. It is about putting all these things together and designing a strategy, making the modifications to the website in order to get on to the Search Engine Result Pages (SERP’s) satisfying users informational and transactional queries. Every website should be optimized from the user point of view using the targeted keywords to rank higher.


Keywords are the search terms used by the user to search for a particular business or an individual on the Search Engines.

Search Engine Optimization is further classified into:

  1. On-Page Optimization
  2. Off-Page Optimization

What is On-Page Optimization?

On-Page SEO is a process of involving the individual web pages of a website in order to make them search engine friendly to rank higher on Search Engines. On-Page refers to both the content and HTML code of the website which needs to be optimized.

What is Off-Page Optimization?

Off-Page SEO refers to the activities that are performed outside the website in order to improve the search engine ranking of the website. Off-Page optimization basically deals with link building (building a backlink from a third-party website to your website). The backlinks are acquired from the high authority sites that help in improving the search rankings.