On-Page SEO Optimization And Factors Impact on the Ranking of the Website

What is On-Page Optimization? On page SEO optimization is a process of optimizing the web pages of the website in order to make it Search Engine friendly and drive a good amount of traffic to the website. On-page refers to both the content and HTML code of the website that can be optimized. In On-page … Continue reading On-Page SEO Optimization And Factors Impact on the Ranking of the Website

Introduction to Search Engine Optimization (SEO) | Learn SEO Basics

  What is SEO? Search Engine Optimization (SEO) is a process that involves optimizing the website in order to make it Search Engine friendly. The analytical and creative approach is used to improve the website's search presence on the Search Engines. The primary reason behind SEO is to drive the traffic to the website resulting … Continue reading Introduction to Search Engine Optimization (SEO) | Learn SEO Basics

Facebook Expands its Support to Header-Bidding for In-App

Facebook is now stepping into In-App header bidding. Facebook Audience Network announced Wednesday 6th June 2018 that publishers can include the Facebook's inventory into their in-app header bidding auctions. It means the app publishers who support header bidding can include the ads from the Facebook Audience Networks in their auctions. Facebook is partnering with Fyber, … Continue reading Facebook Expands its Support to Header-Bidding for In-App

GDPR – General Data Protection Regulation | Impact of GDPR over Digital Advertising & Google Analytics and Digital Marketing

The General Data Protection Regulation is a general EU regulation that is going into effect from 25th May 2018. It gives the citizens of European Economic Area (EEA) more control over how their personal data is utilized and used online. Many of the internet services are scrambling to get in compliance with the new standards … Continue reading GDPR – General Data Protection Regulation | Impact of GDPR over Digital Advertising & Google Analytics and Digital Marketing

In-App Advertising: The Way of Monetizing Mobile Apps

In-app advertising is booming in the Industry, and the agencies are looking towards extending their business from mobile web to Apps. However, In-App ads are more interactive and becoming more adept to reach the right audience. The In-App advertising is providing a better solution in targeting the right audience attention and encouraging them to interact … Continue reading In-App Advertising: The Way of Monetizing Mobile Apps

Ad Tech is Moving Towards More Ad Transparency

The "Ad Transparency" is in demand today within Online Advertising Industry which cannot be ignored. The Ad:Tech entities are demanding change in the way of implementing brand safety and ad fraud, giving raise to Ad Transparency What is Ad Transparency? Transparency in digital advertising is vital for both cost and inventory. Ad transparency is giving … Continue reading Ad Tech is Moving Towards More Ad Transparency

Ad Fraud – The Buzz Word of Programmatic Advertising Today

What is Ad Fraud? Advertising Fraud is major risk factor these days in Ad Tech industry. Programmatic advertising being an open ecosystem allows publishers and advertisers of any size to participate. But, participation of some bad actors leads in degrading the quality and trust of the entire sector. Certain practices adopted by a few Publishers … Continue reading Ad Fraud – The Buzz Word of Programmatic Advertising Today

Impact of Machine Learning on Digital Advertising

What is Machine Learning? Machine learning is an Artificial Intelligence (AI) application that helps the systems to learn and automatically improve the experience through previous experiences without being explicitly programmed. Machine learning focuses on developing the computer programs that can use the data and learn from themselves. In simple words it can be explained as … Continue reading Impact of Machine Learning on Digital Advertising

Influencer Marketing – New Branding Technique

What is Influencer Marketing? Influencer marketing is a new trend of marketing. It is a process of marketing the brands/services/products through people who can create an engaging and high impact conversations with your customers. Influencer is the one having hundreds and thousands of followers on social media. They can promote your brand to their followers … Continue reading Influencer Marketing – New Branding Technique

Understand the New Trends of Digital Advertising

The new forms of advertising are evolving in the digital industry. Explore the new trends of digital advertising that are impacting now and the future. Native Advertising: Native Advertising is the advanced feature of advertising that adapts the natural design and the functionality of the user experience in which it is placed. Native ads match … Continue reading Understand the New Trends of Digital Advertising