What is On-Page Optimization?
On page SEO optimization is a process of optimizing the web pages of the website in order to make it Search Engine friendly and drive a good amount of traffic to the website. On-page refers to both the content and HTML code of the website that can be optimized.
In On-page SEO optimization, the website should be optimized on the site level and on the page level. These on page factors have a huge impact on the ranking ability of the website if they are rightly optimized.
Page – Level Factors:
- Keyword Analysis & Optimization
- Content Optimization
- Title Tag Optimization
- Meta Description Tag Optimization
- Heading Tags optimization
- Canonical Tag Implementation
- Image Optimization
- Anchor Text Optimization
- URL Optimization
- Image Alt Tag Implementation
- Robots Meta Directives Implementation
- Schema Markup Implementation
- Page speed optimization
Site – Level Factors:
- Site – structure Optimization
- Site Loading Speed Optimization
- Sitemap Implementation
- Robots.txt Implementation
- Internal Link Optimization
- Google Webmaster & Analytics tool Setup
Ideally Optimized Web Page:
An ideal web page should contain all the following:
- Be relevant to the specific topic
- Include subject in the title tag
- Include subject in the meta description tag
- Include subject in the webpage URL
- Specify the subject throughout the content
- Unique content about the subject
- Link back to the Homepage
- Optimized page speed