On-Page SEO Optimization And Factors Impact on the Ranking of the Website

What is On-Page Optimization?

On page SEO optimization is a process of optimizing the web pages of the website in order to make it Search Engine friendly and drive a good amount of traffic to the website. On-page refers to both the content and HTML code of the website that can be optimized.

In On-page SEO optimization, the website should be optimized on the site level and on the page level. These on page factors have a huge impact on the ranking ability of the website if they are rightly optimized.

On Page SEO Factors

Page – Level Factors:

  • Keyword Analysis & Optimization
  • Content Optimization
  • Title Tag Optimization
  • Meta Description Tag Optimization
  • Heading Tags optimization
  • Canonical Tag Implementation
  • Image Optimization
  • Anchor Text Optimization
  • URL Optimization
  • Image Alt Tag Implementation
  • Robots Meta Directives Implementation
  • Schema Markup Implementation
  • Page speed optimization

Site – Level Factors:

  • Site – structure Optimization
  • Site Loading Speed Optimization
  • Sitemap Implementation
  • Robots.txt Implementation
  • Internal Link Optimization
  • Google Webmaster & Analytics tool Setup

Ideally Optimized Web Page:

An ideal web page should contain all the following:

  • Be relevant to the specific topic
    • Include subject in the title tag
    • Include subject in the meta description tag
    • Include subject in the webpage URL
    • Specify the subject throughout the content
  • Unique content about the subject
  • Link back to the Homepage
  • Optimized page speed