GoogleSearchBotMasscot

Google Rebranded “Google Webmaster Central” to “Google Search Central”

The update of renaming the Google search console from "Google Webmaster Central" to "Google Search Central" was made on November 11, 2020. The revamping of branding is done with its new mascot. The Google bot mascot will now appear with a web crawling side kick spider bot. When we first met this curious critter, we … Continue reading Google Rebranded “Google Webmaster Central” to “Google Search Central”

Local SEO Checklist Helps to Boost your Rankings Locally

Local SEO helps in increasing rankings and visibility of a business to reach their target audience in a specific Geographic location. Most of the factors of general SEO are combined with the location specific keywords. Why to Choose Local SEO? Optimize the website and market your business to the local customers with Local SEO. The … Continue reading Local SEO Checklist Helps to Boost your Rankings Locally

What is Robots Meta Tag? How it Can be Used to Manage the Search Engine Bots?

Robots Meta tag is a direct instruction to Google whether to index your page or not. Robots tag is implemented on the page level. The Robots Meta Tag is included in the HEAD Section of web pages. While robots.txt is implemented on the site level, it will be discussed in the later posts. In various … Continue reading What is Robots Meta Tag? How it Can be Used to Manage the Search Engine Bots?

A Complete Guide to Off Page SEO Optimization and it’s Benefits

What is Off Page SEO Optimization? Off page optimization refers to the actions that are performed on a third-party website about your website. It impacts your website rankings on the Search Engine Result Pages (SERP's). As many of us know off page optimization means link building. But, off page SEO goes beyond the link building. … Continue reading A Complete Guide to Off Page SEO Optimization and it’s Benefits